Digital Design Portfolio
Digital Solutions: Data-Driven Design & Workflow Innovation
This collection features projects where design meets strategy-building digital tools and websites that drive measurable business results, optimize user experience, and streamline internal operations. Key achievements include leading full website overhauls that boosted user engagement by 13.5% and creating interactive apps that reduced vendor reliance. I specialize in using Figma (Certified) and WordPress/CMS to develop solutions that don’t just look good, but fundamentally improve how a company operates.
Polaris Windows & Doors Website Overhaul
Increased user engagement by 13.5% and session duration by 19.8%.
Interactive Polaris Windows App
Redesigned to serve diverse user needs, driving efficiency from the field to the factory floor.
Digital Warranty Portal
Streamlined data capture and reduced company-wide paper use by 45%.
Branding & Identity: Visual Cohesion Across Channels
I develop comprehensive brand systems that ensure visual consistency from initial logo concept to final production. My focus is on creating a clear, professional market identity that translates seamlessly across digital, print, and retail environments. This work includes developing full branding packages and ensuring brand adherence for nationwide marketing collateral.
Wellness With Kayla Full Branding Package
Developed logo, color palette, and visual assets for professional presence.
Polaris Website Menu Iconography
Furthering brand recognition through customized icons.
Brand Consistency Across Multiple Platforms
Updated website design the stays true to the EnergyWall brand while producing exciting visuals
Graphic Design & Print Production: Quality from Screen to Paper
This section demonstrates my ability to manage the entire print workflow, from initial design concepts through final prepress and fulfillment. My experience includes coordinating vendor artwork, overseeing material production, and optimizing logistics. I have successfully revamped shipping and printing workflows, trimming dealer turnaround time by 2 days and saving $5,000 annually.
Large-Scale Instructional Booklet Design
Designed and managed production of technical, high-volume print materials.
Retail In-Store Signage & POP Displays
Developed marketing materials for various nationwide retail locations.
Apparel and Print Design
Examples of apparel, label design, and high-quality print collateral.
Creative Content & Multimedia: Engaging Users with Motion
I utilize modern tools to create dynamic content that captures attention and enhances understanding. This includes leveraging 3D modeling and animation to build immersive web experiences, and producing interactive digital solutions and instructional videos that clearly promote product demonstrations and customer understanding.
3D Modeling & Animation
Enhancing web engagement through dynamic 3D elements and motion design.
Instructional Video Production
Creating clear, engaging videos for product demonstration and customer education.
Interactive Digital Solutions
Innovative solutions transform static content into engaging, interactive experiences.