Skills & Capabilities
As a Senior Web, Graphic, and Digital Designer, my capabilities span the entire digital and print production lifecycle, from initial branding and strategy to final development and workflow optimization.
1. Web Design & Development
My core expertise is in creating modern, responsive, and high-performing websites and digital tools that are focused on UX/UI and measurable business results.
| Web Design & UX/UI | Led website redesigns (Polaris, EnergyWall) resulting in a | 13.5% boost in user engagement and 19.8% increase in session duration. Modernized affiliate brand websites, lifting | lead generation by 25%. | ||
| Development & CMS | Experienced in | HTML & CSS | WordPress /CMS Management | Responsive Design. Expedited content updates by | 35% by implementing a new CMS. |
| Interactive Design | Designed an | interactive window stylizer app to allow customers to preview options pre-purchase. Enhanced user interaction using | 3D modeling and animation. | ||
| Digital Tool Creation | Developed a mobile website and sales portal that generated projected sales of | $1M+. Created digital systems for warranty registration and job applications, reducing paper processes. |
2. Branding & Graphic Design
I create cohesive brand identities and high-quality marketing assets for both digital and print applications, ensuring consistency across all channels.
| Branding & Identity | Expertise in | Branding & Identity Design and | Logo Design. Produced full branding packages for multiple clients. |
| Graphic Design | Full lifecycle design for marketing collateral, including posters, business cards, signage, and promotional campaigns. | ||
| Print Production | Managed | Print Production & Prepress , coordinating vendor artwork and ensuring files met quality standards. Revamped printing workflows to save | $5,000 annually. |
| Adobe Suite | Expert proficiency in the | Adobe Creative Suite and experience with | Adobe Substance 3D Suite. |
3. Digital Strategy & Workflow Optimization
My focus extends beyond design to improving operational efficiency, project management, and data capture through strategic digital solutions.
| Workflow Streamlining | Initiated full overhauls to digital workflows. Implemented | Asana to centralize project management, improving on-time delivery by 15%. |
| Process Automation | Launched a centralized | digital form hub that consolidated data capture and reduced paper use by 45% in the first quarter. |
| Project Management | Skilled in managing complex projects and overseeing design and print schedules to meet strict deadlines. | |
| Digital Asset Management (DAM) | Administered DAM systems, creating shot lists, coordinating deliveries, and organizing images with accurate metadata for creative teams. |
Core Technical Skills
- Software/Tools: Adobe Creative Suite, Adobe Substance 3D Suite, Asana, WordPress / CMS Management, Figma (Certified)
- Code/Markup: HTML, CSS
- Focus Areas: UX/UI Design, Responsive Design, 3D Modeling & Animation (Novice)